Hurt Good is an independently owned lifestyle brand from Costa Mesa, CA. Founded in 2014 by Nicolette Banner.

Everything is printed by hand with love and released in limited quantities. All items are made to order. Please allow 5-10 days before your order is shipped. 

And no--Hurt Good is not about the song. 

Some of the best things in life accompany some sort of pain, and without pain there is no pleasure. 

And if it hurts...

it's probably worth it.